Will some Australians seek alternative ways to gain access, as we saw occur with Orange is the New Black and House of Cards prior to Netflix’s local launch? Australian consumers have shown they will find a way to access the content as they did with Game of Thrones, available here only on Foxtel.
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So The Grand Tour will be available to Australian consumers, but only after the launch date and on a subscription service, no free to air access. This is more likely to have the largest impact on Foxtel due to its recent deal to stream several sport channels. There is also Hulu, another VoD and streaming service, which may too set its sights on Australia in the near future. With Amazon Prime now launching in Australia there will be two international VoD services competing with a single locally owned VoD service, Stan. Quickflix’s future is unclear despite a recent takeover, Presto will cease its service in January 2017 and Foxtel is reshaping its packages and pricing as it attempts to re-imagine itself in this ever changing space. The success of Netflix has also seen a shake-up of the local media landscape. In Australia, Netflix is the major VoD service, far outweighing the subscription numbers of local services.
Netflix has seen great success after its global launch. There had been some speculation that The Grand Tour would be the flagship program used to launch the Amazon Prime service in Australia. So what impact could The Grand Tour – and the potential of a wider Amazon Prime launch – have on Australia’s changing media landscape and Australians’ viewing behaviours? A flagship launch program Thank you Variety for providing us with this information.What is that accent for Holden Man 3,000?
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Regarding torrent sharing, the top five films last Summer, of which Captain America: The Winter Soldier was most popular, garnered 66 million downloads, while this year’s top five accrued 85.34 million over the same period. Piracy overall has seen a 29% rise compared to 2014, according to piracy tracking firm Excipio, which has been attributed to a comparably higher box office performance of this year’s biggest films last year’s cinema offerings delivered a seven-year low in ticket sales, according to Rentrak, while 2015 was the second-best on record. While Mad Max: Fury Road surpassed Jurassic World, Avengers: Age of Ultron, and Terminator: Genisys in illegal downloads, both films cleaned up while in cinemas, with worldwide box office takings of $1.6 billion for Jurassic World, $1.5 billion for Avengers: Age of Ultron, and $436 million for Terminator: Genisys, compared to Mad Max: Fury Road’s respectable $374.2 million. 2015 has seen a sharp rise in piracy on the previous year, with Summer blockbuster Mad Max: Fury Road topping this year’s illegal download chart. George Miller’s Mad Max sequel/remake/reboot/revisiting has had 22.90 million torrent shares so far this year, the runaway leader ahead of Jurassic World (18.16 million), Avengers: Age of Ultron (15.87 million), Insurgent (14.46 million), and Terminator: Genisys (13.94 million).
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